The OHG Brand Challenge was an unforgettable opportunity where my team and I had the honor of representing Fordham University’s Gabelli School of Business. Tasked with raising awareness about osteopenia and osteoporosis, we set out to create a strategic health campaign aimed at encouraging patients under 60 to ask their doctors for a check-up. Our approach combined weeks of rigorous research, creative brainstorming, and collaborative problem-solving to craft a campaign that not only educated but engaged.

A standout element of our campaign was the use of "Oof"—a relatable expression of discomfort or realization—that we wove into multiple touchpoints. This unique and memorable concept helped our campaign resonate with the audience and stand out from the competition. Our efforts earned us 3rd place, a testament to our ability to tackle complex health challenges with creativity and precision. It was a proud moment that showcased both our dedication and innovative thinking.